Valor Massage founder Brittany Foti named to Business Elite’s 40 Under 40

Brittany Foti, founder and CEO of Fayetteville-based Valor Massage, was named a 2026 Business Elite 40 Under 40 honoree and will be recognized at a Nov. 17 gala in San Francisco. The award spotlights her work serving military families, veterans, first responders and other clients through personalized, trauma-informed care.

Why it matters: - The honor puts a Fayetteville business and its military-community focus on a national stage. - The recognition highlights a local company built around recovery, personalized care and support for people whose work places heavy physical and emotional demands on their bodies. - The award can also raise visibility for a woman-owned North Carolina practice competing in a crowded wellness market.

What happened: - Brittany Foti, founder and CEO of Valor Massage, was named a 2026 Business Elite “40 Under 40” honoree for the San Francisco edition. - Foti will be recognized at a gala on Nov. 17, 2026, at The Westin St. Francis in San Francisco. - The announcement centers on Foti’s leadership of Valor Massage in Fayetteville, North Carolina.

The details: - Valor Massage provides sports, medical and therapeutic massage. - The practice serves veterans, active-duty service members, first responders, healthcare professionals, athletes and families. - Foti founded Valor Massage to deliver personalized massage care for people with demanding physical careers and lifestyles. - The company emphasizes individualized care, a trauma-informed environment and respect for each client’s comfort and treatment goals. - Foti was born at Camp Lejeune, North Carolina. - As CEO, Foti focuses on team development, stronger operating systems and consistent standards for clients and clinicians. - Foti said the recognition reflects the work of the entire Valor Massage team and the clients and community the business serves. - Foti’s entrepreneurial story has also been featured on Women in Power TV. - Valor Massage is a woman-owned practice based in Fayetteville. - The company says it serves military members, veterans, first responders, healthcare workers, athletes and the broader community. - More information is available on Valor Massage’s website.

Between the lines: - The award underscores how service-driven local businesses can turn community ties into a broader brand story. - Foti’s emphasis on systems and staff support suggests Valor Massage is trying to grow without losing the individualized care that defines the practice. - The military connection is central to the company’s identity and likely helps differentiate it from general wellness providers.

What's next: - Foti will be honored at the Nov. 17 gala in San Francisco. - Valor Massage is expected to keep expanding while maintaining its focus on sustainable growth, therapist support and client-centered care. - The recognition could create new attention for the Fayetteville practice as it continues building its brand around recovery and community relationships.

The bottom line: - Brittany Foti’s 40 Under 40 honor gives Valor Massage national visibility while reinforcing the company’s military-rooted, service-first mission.